Launch plan
How to launch a digital product, step by step
Most launches stall between "good idea" and "something people can buy". This plan breaks the work into five drafts you can finish one at a time, on your own or with a creator partner.
1. Validate the idea
Write one clear promise and score it against the five Product Unlocks. If it scores under 20 out of 25, sharpen the audience or the result before building.
2. Outline the product
Turn the promise into modules, lessons, a worksheet and a checklist. Keep the first version small enough to finish.
3. Write the sales page and video script
Lead with the problem, show why it gets worse, then explain the result and what's included. Make every claim one you can back up.
4. Prepare a five-email launch sequence
Story, problem, solution, objections, final reminder. Use real deadlines only — never invented countdowns.
5. Publish and share
Paste the outline into the platform you sell on, add the sales copy and send the emails. If you're partnering with a creator, agree the revenue split in writing first.
Ready to draft yours?
CobaltAI gives you a structured first draft to review and edit. It does not promise sales or income.
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